Gadgets Priced the Same in Pounds and Dollars

So recently we have been comparing the prices of some gadgets in pounds and dollars and there seems to be a great discrepancy for some reason. So why are a lot of gadgets priced the same in pounds as they are in dollars? (if not more).

One particular item in question is the new cheap Kindle. In Amazon in the US you can get hold of this Kindle for $79 yes in the UK you have to pay £89. Why is this? If you use the current exchange rate of pounds to dollars  of around 1.6 dollars being equivalent to a pound then £89 equates to $142 – which means that the price is 80% higher than in the States – which is pretty ridiculous.

            

If anyone has any input about why the prices of gadgets and technology in the UK are so much higher than in the US then please leave your comments below as we would be interested to hear.

This is just one example but if you look at other gadgets then they also seem to have a similar pricing structure so why are people int he UK suffering with higher prices?

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