So this was on my mind recently when I realised that the only way to reach the majority of people who had liked my facebook page was to boost one or more of my posts.

I had, like everyone else with a facebook page, come to the realisation that effectively facebook pages are not free advertising any more, because facebook limits the number of people who see what I post. It seems like my posts only get seen by about 15% of people who like my page (at the most, sometimes less) and most of those people are friends of mine who are probably not really the people I am trying to reach, much as I love them 🙂

So I wondered, if I paid to boost my post, how many people will I reach for a $1 boost?

I put in $1 to the amount field but it told me it couldn’t compute how many people this would reach! So I thought I would conduct an experiment with that $1 and see what the results were.

The result was that 41 people were reached by paying $1. Now I guess it depends on demographics and area etc as to whether it would be the same again for another day or another page, but at least this gives a bit of a guide. The other interesting thing was that unpaid reach was much more than on any other post too, I would say at least 25% more, so it seems that maybe paying this dollar helps to spread your post in other ways too.

I will likely pay the odd dollar here and there to keep my posts in people’s feeds although I’m not totally sure how much extra business it might get me!